One of our founding partners was the key leading executive in Country-Life's International expansion in 2002 breaking into 35 new distributors in 18 months growing sales at the time from $600,000 to $5M on an annual basis.
As a sister brand of Country Life, in the natural Sports Supplement niche, Biochem benefitted from the global expansion of the Country life brand at the time, when we also set up key distributors worldwide for the brand.
Desert Essence was a natural skincare brand under the Country Life Umbrella. Under our management in 2001 we gained a significant presence in territories such as Brazil and Europe as a whole. At the time, natural skin care was in its infancy stages, and this was the perfect opportunity to grow this tea tree based line worldwide.